Christine Tulley, professor of English and rhetoric, emphasizes the shift from linear publishing models to more circular, cross-referential publishing cycles that include promotion of one’s own research in combination with a media profile:
Trends in both scholarly publishing as well as libraries’ role in the research and publication processes confirm this shift from a linear process to a circular one. Research from both early career researchers across disciplines (CIBER 2016; Wells and Soderlund 2018) and experienced academics (Tulley 2018), in addition to a large scale study of academic publishing habits across the academic lifecycle conducted by Bec Evans and Chris Smith of Prolifiko, indicate the publishing process is no longer a linear process and the roles of libraries, publishers, and researchers have all developed in response to issues such as open access, REF guidelines in the UK and tenure and promotion processes in the US, and emerging support roles for academic libraries. As a researcher and faculty developer who specializes in moving authors from idea to publication, four significant shifts across disciplines have emerged in how ideas move from researchers to published research and back again to researchers as readers.
Her guest post for The Scholarly Kitchen ends with the following recommendations:
As a researcher who writes for publication, but also someone who supports academics who write, I’d like to see publishers recognize the fluid publication lifecycle at the point of submission. Submission spaces have, more or less, retained the traditional model of inviting an author to submit a manuscript, and waiting for a review to return. Few guidelines exist for published authors promoting research prior to publication beyond rules about previous publication. I’d also like to see academic libraries thinking about offering collections in terms beyond published scholarship including data sets, author commentary on projects, and public peer review of work in progress.